Project Background:
Fruit juices are produced and consumed for their refreshing character and nutritional qualities being rich in vitamins and minerals and having regulatory functions to the body systems; such as augmenting of alkaline reserve of the blood and proper functioning of blood vessels, including capillary, permeability and fragility as a result of contained falconoid. Juices also increase body retention of calcium, magnesium, nitrogen and are also good sources of quick energy. The demand for processed food products like Juices, Jam, Marmalades and Sauces is expected to be ever increasing. Dabur is the market leader in the Indian packaged juices market with its brands Real and Real Activ. The company accounts for 55% of the total packaged juices market, and is followed by PepsiCo with a 25% share. Other players include Parle, ITC, Godrej, etc. account for remaining 20% of the market share.
In Jam & marmalades category, Kissan brand of HUL has the largest market share followed by Mapro. It is available in various flavors like strawberry, Pineapple, Mix Fruit, mango, orange etc
Raw Materials:
- Pulp or concentrate of various fruits such as Orange, Lemon, Mango, Guava, Pomegranate, Litchi, Apple, Pineapple, and Strawberry.
- Sugar
- Citric Acid
Plant Specifications:
- Plant capacity: 6,000 kilo Liters (output) per annum and for jam & marmalade 3,000 ton (output) per annum.
- Days operational – 300 days
- Hours operational – 20 hours
- Approximate area – 0.5 – 1.5 acres
- Approximate project cost – Rs. 8-12 crores
Market Share:
The North-East India is rich in fruit diversity and contains more than one-third of the country’s total diversity. The rising number of health-conscious consumers is giving a boost to fruit juices; it has been observed that consumers are shifting to fruit juices as they consider the same as a healthier breakfast/snack option. Fruit drinks are popularly used in most urban households. At present, the Indian packaged juices market is valued at INR 2,000 crores (USD 250 million) and is projected to grow at a CAGR of 15% over the next three years. The global jam and preserve market size was estimated at US$ 8.46 billion in 2020 and is expected to grow at annual compound rate of almost 3.58% to reach US$ 9.87 billion in 2025.