FMCG and retail market are one of the crucial pillars of any economy. However, it’s importance to the Chinese and Indian market is indispensable. After all, the GDP of these countries are highly influenced by sales generated by the FMCG and retail market. With a high contribution to these industries, one thing is crystal clear—the competition is intense.

Among a cohort of businessmen striving to cut through the voice and make it to the consumers, you have your brand and your products in place. But there’s nothing out there. You know what your brand offering is and how your brand is different from that of the others. However, that is it. A small lot of customers know about it and you are not able to make it big.

The reason is the lack of promotional activity.

How Important is Promotion and Marketing for a Brand in FMCG and Retail Industry?

Promotion and marketing are to a business what revenue is to sales; the very essence of it.

Your brand might have a stock of all kinds of consumer goods that one could think of in the FMCG industry. However, if your potential customers do not know about it, how on earth are they going to come to your store?

Promotion is an essential tool to increase brand awareness among your potential consumers and gradually navigate them into the sales funnel in an organic manner. The importance of promotion becomes way much important in the retail industry as compared to the other industries, on the grounds that consumers need products that the FMCG industry has to offer on a daily basis. As a result, they tend to purchase these items in bulk.

In such a case, consumers may follow the same buying behavior that they have been showing only with one brand. However, if your brand has some value addition to the products, you have to put it forth for your products to consider your brand.

You can leverage the following means to promote your brand and attract new buyers:

  • Bundled Offer: Buying one get one for free
  • Extra Amount on Every Purchase: Buy a 1 liter worth of coconut oil and get a 250 ml worth of coconut oil for free, for an instance.
  • Scratch Cards: Purchase items worth Rs. XX amount and get a scratch card with an assured gift hamper
  • Contest Draws: Mention contact details and put the chit in the bowl. Top three draws will receive some gift hamper
  • Discount on Pricing: Product was initially been priced at Rs. XX, and now get 20% off for a limited time.
  • Giveaways: Buy a mobile phone and get accessories worth Rs. XX for free
  • Coupons: Provide referral code or coupons and gain some percentage off on a particular item

Key Takeaway 

Your brand operating in the FMCG and retail industry is different, and this unique feature needs to be out there for your consumers. You can leverage the reach of the social media channels to boost your brand’s page and disseminate the best of your brand’s message to your prospects. Monitor the engagement rate and strive to improve it by running campaigns. Gradually, you will be able to witness unforeseen traction of consumers towards your brand.

In the next blog, we will discuss how the methodology of outsourcing and effective employee management turning as a key challenge to the growing FMCG market