This study discusses the methodology of outsourcing and effective employee management turning as a key challenge to the growing FMCG market

Any businessmen operating in the FMCG and retail industry will swear by the fact that the industry has been extremely competitive. If you perform steadily, you are already outperformed by your competitor. You, as a businessman in the FMCG industry, are bound to grow by making leaps and taking risks. However, it’s not just you taking the risk and making leaps; you have your employees sailing in the same boat. Whatever your business plan and the next steps are, you have to make your employees understand them. This education helps them the business model and their role better in the organization.

However, payroll issues, problems with colleagues, company policies and others may often create dissatisfaction among your employees, turning it a matter of retention. While your brand is gaining momentum in the FMCG and retail industry, you need support from all your employees to upkeep the pace. However, when you are involved continuously in administrative meetings to focus on employee retention, you may lose your focus from your original plan.

What are the Crucial Issues that Weaken the Growth of a Company Operating in the FMCG market?

The employee management program is a vast field. You have to have your processes in place. Just like any other organization, you have to maintain a record system of all the employees working in your organization and plan their appraisals accordingly. Below are some of the challenges that a company operating in the FMCG market encounter:

#1 Time and Attendance Tracking

In developing countries, a majority of companies use register-based attendance tracking systems. Such systems are susceptible to manipulation. You may fail to take your sales to the desired level, and you may keep on wondering about the reason, not knowing that there was no one to attend a particular category of products.

#2 Scheduling

Your business model may be to make goods available to the consumers for all 24X7. This means you have a large employee base and shifts. In such cases, last-minute absences and absconding can prove to be tough for your business. You or the concerned person will have to take charge during those hours, again leaving your other business growth-related priorities aside.

#3 Outsourced Workforce Management Service

You may see outsourcing workforce management service as a wise decision. However, this too has its dark side. You have to employ a person to coordinate with the agency, and keep up with what’s going on with your workforce. This, in turn, consumes a lot of time; though relatively lower time than that having an in-house workforce management system.

All this while, when you are addressing the concerns of your employees, you may see your competitors making it big already.

What is the Solution?

Embrace the power of technology. Numerous IT companies can help you develop a workforce management system, which you can use to keep a close check on the performance of your employees at all times. Again, this system cannot be manipulated and so, you can rest assured about your business and your growth pace in the FMCG and retail market.

These five challenges are today transforming the scenario of the market. The Indian economy is dependent on the relative resolutions, devoid of which it will continue to suffer.